Wednesday, March 5, 2008

Online stories get traction

I’ve been following a great number of storytelling initiatives on the Internet lately. 

If you haven’t already, drop by globeandmail.com to browse some of the stories in their multimedia section. They are featuring a number of long-form documentaries that integrate photos, video interviews and lengthy articles. If you have 20 or 30 minutes to spare and want to tuck into something deep – this is the place to go.

globeandmail.com: The Boy in the Moon
 
If you’re hoping for quick and cheery, Home Depot is diving in with both feet in an effort capture the imagination of do-it-yourselfers of every demographic. The flagship video stories are rich [BIG budget], inspiring, and the Submit Your Story section features dozens of simple text-based stories from customers.

Blackberry, Genworth, Hitachi, and Shell all share stories that bring their brand to life. If you run across anything worth sharing drop me an email.  

Cheers, R