Sunday, July 13, 2008

Rally your audience simply and cleverly.


I was on Dan and Chip Heath's Fast Company Blog not long ago and ran across a link to a cleverly executed microsite called GirlEffect.


The site seeks to rally audiences around complex, interwoven global development issues and suggests the solution to the world's woes has been in front of us all along.  The site invites visitors to get involved in a wide range of development initiatives that will truly make a difference in third world and developing countries. 

The online video that launches the site, and the additional resources available on the site are insightful and cleverly executed.  GirlEffect.org proves once again that impact shall triumph over completeness every time.