These well crafted, high quality docu-stories celebrate Hitachi's strategic partnerships with educators, law enforcement agencies, and health care and social service providers. The stories reveal the innovative ways Hitachi technology is helping to improve the lives of everyday people all over the United States and a new one seems to appear on the site every several months.
In addition to this microsite venue, I have no doubt that the videos are used widely to promote Hitachi's products, services, and social responsibility efforts at all levels of the company - internally and externally. They bring the Hitachi brand to life in a real and meaningful way.
I must say, stories like this have a way of connecting with audiences in multiple ways - meaning, you don't have to be a prospective customer of high tech solutions to appreciate their brand values. What better way to communicate your brand to existing employees, prospective recruits, and strategic partners than to reward and recognize the innovators within your community.
Bookmark this site and drop back from time to time to see new material.
