Well-told stories have a remarkable ability to create common ground and “stick” in the minds of the audience. It’s common for executives to share a short story or anecdote just before they tuck into a serious speech. A two-minute video can achieve this with pictures, sound, and music – and do it consistently, everywhere and every time.
The strategic themes woven into a typical two-minute video make it perfect to share in all sorts of situations from recruiting, to training and development, to marketing - the more venues you can identify, the better the investment. Story content can also be repurposed for web banners, digital signage, or tradeshow applications. If we choose, for example, to dial up product and service features, we can turn an employee story into an effective marketing piece for the company homepage.
The great thing about authentic stories is that they enjoy a tremendously long shelf life. Employees and customers may come and go, but the themes contained in their stories remain timeless.
